Sinopsis

Cambridge English for Marketing is for intermediate to upper-intermediate level(b1-b2) learners of English who need to use English in a marketing environment. The course can be used in the classroom or for self-study.Endorsed by the Chartered Institute of Marketing (CIM), this short course(10 units comprising 40-60 hours teaching time) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a wide range of marketing-specific activities, such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses; planning the marketing mix; preparing marketing campaigns; organising events and exhibitions; and developing digital marketing strategies. Each of the ten units is based around a case study, and across the course you will see marketers at work in a variety of industries, including automotive, Fast Moving Consumer Goods, financial services, travel and international property.