Sinopsis

This title is endorsed by Cambridge International for examination from 2023.Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS & A Level Business syllabus (9609) for examination from 2023.- Understand how the key concepts relate to real business contexts with numerous case studies from multinationals and businesses around the world.- Develop quantitative skills with opportunities to interpret business data throughout.- Master the vocabulary needed to critically assess organisations and their markets with key terms defined throughout.- Build confidence with opportunities to check understanding and tackle exam-style questions at the end of every chapter.