Sinopsis

"Advanced. For Adults. The main features of this Third Edition of Barron's Dictionary of Marketing Terms are: - More than 4,000 terms and definitions cover consumer marketing, e-commerce, advertising art, copy, production, radio and TV advertising, media analysis, retail, direct mail, relationship marketing, business-to-business promotion, and much more - Examples provide a working knowledge of the terms - Indispensable for small business owners, web marketers, managers, sales marketing, and production professionals, copywriters, direct mail professionals, business students, media analysts, art directors, and consumers seeking an inside understanding of marketing".