Sinopsis

By now, you probably know that India has the second-fastest-growing economy in the world. That the spending power of its middle class is rapidly increasing and that its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. In this indispensable guide, marketing expert Gunjan Bagla shows you how you can succeed in this developing region with vital information that includes:- An overview and analysis of India's most promising industries- The Six Cs of Sales and Marketing in India- Essential tips on attracting and retaining top talent- An overview of finance in the region that every investor will want to read- Modern Indian history 101 - the essentials you need to know- Insider persepctive from top veteran professionals in the region- Guidance on its often complex laws, rules, and regulations.