Sinopsis

Do you want to enter the hottest market on the planet? This is the only book you'll need... DOING BUSINESS IN CHINA For executives, entrepreneurs, and investors, this accessible handbook is the definitive guide to all aspects of breaking into- and expanding- business opportunities in China. From biotech to energy, from finance to entertainment, Western businesses need to understand China's emerging markets. Now expert China analyst and business journalist Ted Plafker offers powerful insider's advice on suceeding in this dynamic economic market. Discover invaluable insights such as:- Be aware of guanxi, a word that defies simple translation. In the narrow sense it means 'relationship' or 'connection', but in business it means everything from 'networking' to 'pull'.- Know the upside as well as the pitfalls of all business dealings. For example, the joint venture structure carries huge risk, but a carefully selected partner can deliver major local benefits.- Understand cultural nuances. Be aware of the importance of even the 'small stuff', such as the practice of not just saying good- bye to a visitor but accompanying him or her to the main gate of the building or to the street. LEARN HOW TO PROFIT IN THE WORLD'S NEXT GREAT SUPERPOWER.