Sinopsis

The practical guide that gives you the skills to succeed? Teaches you how to target your audience, understand your customer and perfect your pitch? Step-by-step instructions, tips, checklists and ?Ask yourself? features show you how to use state-of-the-art skills, present your products and services and manage resistance? Tables, illustrations, ?in focus? panels and real-life case studies explain how to help customers solve their business problems, add value to relationships and close more deals.