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Kevin Lane Keller
Strategic Management
Sinopsis
- Shows you how to analyse your position, understand your competitive advantage and define your strategy- Step-by-step instructions, tips, checklists and ??Ask yourself?? features help you to set targets, and test and communicate your strategy- Tables, illustrations, ??In focus?? panels and real-life case studies show you how to plan for change, assess the risks and monitor performance.
$ 14.560,00
El carrito está deshabilitado momentáneamente.
Ficha técnica
ISBN
9781405336918
Autores
Kevin Lane Keller
Idiomas
Inglés
Año de publicación
2009
Editorial
Dorling Kindersley
