Sinopsis

"IMPROVE YOUR COPYWRITINGFully up to date for today's practice copywriting requirements, including the internet, radio and TV, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.If you want to write persuasive and memorable copy, and learn how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. - Flexible: read it straight through, dip in and out or look online- Motivating: helps you reach your own creative potential - Informative: real brand examples and exercises to consolidate your knowledge - Complete: create the right copy for all media- Jargon-free. full of sound common sense- Contemporary: optimise your online copy and learn how to handle celebrity PR".