Sinopsis

"MAKE A DIFFERENCE WITH YOUR MARKETING Make a Difference with your Marketing will help you take your marketing to a whole new level. Honing your imaginative skills and instilling great creative planning into your marketing will keep you way ahead of your competition. Jonathan Gabay's unparalleled insight and experience provide you with all you need to target, brand, market and sell like you never have before.- Flexible: read it straight through, dip in and out or look online- Expert: written by a marketing and brand expert- Motivating: 1 and 5-minute activities to fulfil your creative potential- Informative: real brand examples and exercises- Complete: create sparkling copy for all types of media- Jargon-free: eliminate unnecessary 'marketing speak'- Up-to-date: learn how to market in all media and how to handle celebrity PR- Great value: enrich your skills with a range of online articles and links".